Staying one step ahead of the bad actors. Fighting survey fraud while improving data quality and security for the market research industry.

Room 2 | 9:00 am - 9:30 am | Wednesday, July 19, 2023

Join Forsta, Research Defender and CINT for a roundtable discussion on combating fraud and staying one step ahead of fraudsters throughout the research lifecycle.

Whether it’s ghost completes, jump links, click farms, fraudulent AI-generated responses or professional survey takers, there are a multitude of ways that bad actors are impacting both the validity and quality of sample in research. This is a significant problem in the research industry and it’s having a tremendous impact on quality, cost and profitability. As fraud continues to get more sophisticated, more sophisticated tools are needed to catch it. Join Forsta, Research Defender and CINT for a roundtable discussion regarding one of the most serious issues facing the research industry today and how these market leaders are helping to address and mitigate fraud in the sample space throughout the entire research lifecycle.

Key takeaways:

1. Enhancing the respondent experience to improve overall data quality.
2. Minimizing fraud and costs associated with fraudulent sample.
3. Providing ways to procure and validate sample beyond basic mitigation techniques.