A fireside chat: How Madewell found the perfect fit through communities with PA Consulting and Recollective

Room 2 | 1:30 pm - 2:00 pm | Thursday, July 20, 2023

Madewell, a J. Crew brand, partnered with PA Consulting to gain a deep understanding of the trends and influences driving consumer fashion purchase decisions. Using the Recollective qualitative research platform, PA Consulting built a community of potential customers to gain incredible access into their wardrobes, their shopping trips and their social media feeds. Media-rich insights at scale, as well as a deep level of detail of insights for a wide array of stakeholders, were the measure of this incredibly successful research project.

Key takeaways:

1. How detailed and personal consumer information can be gathered using digital communities.
2. What makes a research platform easier and more enticing for participants to use.
3. How utilizing an innovative research approach and the right partners can unlock insights at scale.