Content that makes an impression: How primary research can enhance storytelling and marketing
Room 2 | 12:00 pm - 12:30 pm | Wednesday, July 19, 2023
Join insights leaders from aytm and Rocket Central as they explore how to extract compelling stories from primary research and leverage data-driven insights for content marketing, public relations and more.
Key takeaways:
- How advancements in insights technology transform storytellers into researchers (and the other way around).
- Best practices for discovering and contextualizing stories from primary research.
- Creative distribution channels and formats for getting these stories in front of your target audience.
Speakers:
More sessions
Size does NOT matter: How to deliver large-scale projects with a smaller team
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more! Element Market Research is a small team who manage [...]
Sponsored by
Keeping the humans in your AI research
As AI becomes a greater tool for B2B and B2C research, how do we keep the voice of the customer in the process? Ipsos will present data about how people are [...]
Sponsored by
Leveraging activity-based methods to discover your brand’s aha moments
In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data. Key [...]
Sponsored by
4662 Slater Road
Eagan, MN 55122
(651) 379-6200