Generative AI: Your new partner or the next threat?

Room 2 | 12:00 pm - 12:30 pm | Thursday, July 20, 2023

In a world abuzz with conflicting opinions on generative AI, it’s time to demystify the true value of the technology. Join us for a discussion where we cut through the noise and offer a sensible glimpse into the present and future of what some deem to be a transformative technology.

By highlighting tangible advantages, we seek to illuminate how valuable this tool can be. Simultaneously, we will address limitations and the myriad of concerns that accompany AI adoption.

In addition, we will delve into the interplay between generative AI and existing AI applications, shedding light on how this technological advancement may reshape and enhance the broader AI landscape.

Join us as we explore the transformative power and nuanced implications of generative AI, paving the way for informed decisions and forward-thinking strategies in the ever-evolving AI landscape.

Key takeaways:

1. Generative AI technology is advancing at lightning speed but firms are still wary of full-blown adoption.
2. Although there has been some buzz about generative AI being able to perform the full role of a marketer or market researcher, due to limitations and risks this is unlikely. Instead, the technology could become your next partner, helping you streamline your workflows and do more advanced analysis.

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