Brian Gee

Head of Strategy & Research, Simon/Myers

Through his disruptive Insights Unit at Chicago’s Simon/Myers, Brian Gee is reframing the market research field for Fortune 1000 clientele. With nearly 20 years’ experience in product and brand management, Brian has a deep understanding of client-agency needs and the importance of a collaborative, versus siloed, approach.

Joining in 2017, he spearheads innovative research through an intersectional, empathetic lens. As an LGBTQ+ advocate, artist, and nonprofit board president, Brian helps deliver actionable, client-aligned findings that drive impactful decisions.

Sessions from Brian Gee:

Generative AI: Your new partner or the next threat?

In a world abuzz with conflicting opinions on generative AI, it’s time to demystify the true value of the technology. Join us for a discussion where we cut through the [...]

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Thursday | 12:00 pm - 12:30 pm | Room 2

AI for market researchers and Marketers: A practical guide

Hearing about trends and innovations in AI can be as exciting as it is overwhelming. The potential seems profound, but AI’s promise is only as significant as our ability to [...]

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Thursday | 9:00 am - 9:30 am | Room 2