Why (and how) the era of generative AI will change search
Room 1 | 9:45 am - 10:15 am | Thursday, July 20, 2023
How would your work change if search evolved from a transactional tool to an inspiring co-creator that sparks creativity and fosters a learning mindset?
With the seismic shift in the development and adoption of generative AI technologies, these experiences are becoming a reality.
Key takeaways:
- How the way we search, explore, and discover will change in the nearest future.
- What will it mean for managing consumer insights and market research knowledge.
- Why popular tools like Chat GPT aren’t secure enough and what alternatives exist.
Speakers:
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