Be the change: Prioritizing social research at points of cultural inflection

Room 3 | 1:30 pm - 2:00 pm | Thursday, July 20, 2023

In the midst of massive cultural change, consumers expect companies to engage. When DEI, CSR and ESG are all baseline expectations, how can we prioritize research that helps us to navigate rocky cultural waters? This session will explore how to leverage what we already know about consumers’ expectations of corporations as a jumping-off point to uncover and optimize opportunity areas in the social-good space.

Key takeaways:

1. Why prioritizing this type of research is crucial for consumer goodwill.
2. How to leverage what we already know about consumers to build research in this space.
3. How to engage a broad range of consumers around social/cultural issues.

Case Study Consumers Presentation by End-Client