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Kira Greenberg

Senior Manager, Global Entertainment Insights, Warner Bros. Discovery

Kira Greenberg is a global consumer insights specialist at Warner Bros Discovery, where she has been working across the full entertainment landscape for five years. A humanist with a background in Cultural and Linguistic Anthropology, Kira loves diving deep to better understand the shifting cultural landscape and helping stakeholders connect to the voice of the consumer. A passion for people and culture drives her to continue to ask questions and explore the psychological underpinnings of human behavior. Her belief in the power of insights drives her to tell compelling narratives that propel organizational impact.


Sessions from Kira Greenberg:

Be the change: Prioritizing social research at points of cultural inflection

In the midst of massive cultural change, consumers expect companies to engage. When DEI, CSR and ESG are all baseline expectations, how can we prioritize research that helps us to [...]

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Thursday | 1:30 pm - 2:00 pm | Room 3