AI-powered consumer insights: Maximize the impact of your research

Room 5 | 3:15 pm - 3:45 pm | Wednesday, July 19, 2023

Delivering the experiences your consumers want is not easy as it seems. Intense competition and a plethora of delivery channels make it very challenging for decision makers to take GTM decisions. Be it advertising, packaging, product launches or online experiences, knowing what would work and not work; what would consumers like and not like; having such predictive and actionable insights is understandably a problem for big brands. And the reason is very evident: traditional ways of doing research.

Traditional ways take weeks to deliver insights that are not even actionable. Brands that want to be dynamic and relatable to their consumers are moving away from traditional research are adopting online research platforms that give them the scale and agility of decision-making.

Moreover, players like Entropik, with their AI-powered platforms, are adding the missing element of human experience to consumer experience with AI technologies that can accurately measure the emotions, attention and engagement levels of consumers, allowing companies to test media, digital and shopper experiences and go to market with confidence that these experiences will work.

In this session, we will learn how research is the most critical piece in planning experiences. Going a step beyond to understand the subconscious engagement of your customers using voice tonality, sentiment analysis and facial coding.

Key takeaways:

1. Understanding the relationship between insights and experiences.
2. Problems of speed and agility with traditional research.
3. Decoding consumer conversations with the help of AI platforms.