Agility on the line: Sweet insights are the icing on the cake

Room 4 | 3:15 pm - 3:45 pm | Wednesday, July 19, 2023

When you’re up against big challenges with quick turnarounds, crafting the right accelerated approach is essential to charge forward to success.

The multi-national food company, Grupo Bimbo, constantly innovates to deliver products to consumers quickly and easily, and without loss of quality when the pressure is on. The Consumer Insights and Sweet Baked Goods Innovation Teams at Bimbo Bakeries USA (BBU) saw opportunities for their cookies and snack cake products, using a flexible small-batch solution that supports an agile product testing environment for the company. The partnership between Curion and BBU generated flexible and customized product testing and consumer insight solutions, resulting in higher product quality with lower production limitations.

In this session, learn how product testing with agility helps you make lower-risk decisions while maintaining high quality on your products in a rapid pace production environment.

Key takeaways:

1. Product testing with agility can maintain deep insight levels while firing the right feedback to R&D teams for quick and cost-effective product development.
2. Quality charges forward over quantity to give the greatest confidence and overcome limitations with low risks.
3. Choosing the right partner for your product testing and consumer insights is crucial to avoid alienation and ensure high quality before big-batch production.