Inclusive research: Unveiling the truths of Latino consumers

Empathy is at the heart of qualitative research. Yet many factors can undermine the understanding of respondents, especially when working with participants from different cultures. Whether we are conscious of [...]

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Wednesday | 4:45 pm - 5:15 pm | Room 3

Innovating icons: A Nestlé case study

Picture this: you sit down at a friend’s dinner party and see ice-cold bottles of sparkling water on the table. Doesn’t this detail make the evening feel elevated, maybe even [...]

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Wednesday | 12:00 pm - 12:30 pm | Room 1

Reinventing brand health tracking at The Wonderful Company: A FIJI Water case study

The Wonderful Company is a privately held $5 billion company committed to offering high-quality, healthy brands and helping consumers make better choices, every day. Our iconic portfolio of brands includes [...]

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Thursday | 3:45 pm - 4:15 pm | Room 1

Using AI to drive stronger product performance: Learn how top CPG brands like Coca-Cola, Carlsberg and Nestle use AI to guide, predict and improve their innovation success

The vast majority of product launches within CPG continue to fail. This is something that has been and is still tolerated by many large CPG companies, who explain away this [...]

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Wednesday | 11:15 am - 11:45 am | Room 3