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Shelli Boydstun, DBA

Senior Manager CX Insights, Transamerica

Shelli Boydstun is an experienced professional with proven track record of delivering timely and actionable insights with over 28 years of experience in marketing research, consumer insights, and analytics. Her experience includes financial services, retail, digital, and hospitality. She has earned both an MBA and doctorate degree with a specialization in marketing.


Sessions from Shelli Boydstun, DBA:

Qualitative data analysis: Using Braun and Clarke thematic analysis approach

The presentation will be a discussion of how thematic analysis was used to summarize large amount of qualitative data. You have over 500 pages of transcripts from interviews…what now?  How do [...]

Details

Thursday | 2:15 pm - 2:45 pm | Room 1