Poh Lin Lau

Senior Insight Manager, Formula E

Poh Lin Lau leads audience, marketing and sustainability insights at Formula E. Formula E is the global electric motorsport racing in iconic cities all over the world since its inception in 2014. Since joining the insights team two years ago, Poh has been charged with delivering insights to guide her colleagues in shaping the brand, perfecting its events and expanding its fanbase. She brings with her over 10 years of cross-sector experience, working for other purpose-driven brands. As a client-side researcher, she delivers easy-to-understand insights that enable her colleagues to focus on making the best decisions they can today.

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