Register

Natalie Armstrong

Sr. Scientist I, Mary Kay

Natalie Armstrong earned her bachelor of arts degree in sociology from Paine College and a master of science in sociology from Florida State University. Natalie currently works for Mary Kay as a senior scientist coordinating and leading product research among consumers.


Sessions from Natalie Armstrong:

Uncovering hidden links: Using sensory data to predict consumer behavior with mascara

Ever struggled connecting consumer needs and motivation to product attributes? While this is a complex process, it is nonetheless necessary to provide clear direction during product development. To make it [...]

Details

Wednesday | 9:00 am - 9:30 am | Room 4