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Jennifer Lynch, PhD

CEO, Wonderlust Collective

Lynch, PhD is the co-founder and CEO of Wonderlust Collective – an innovative insights consultancy firm. Within the community, she is a highly regarded strategic partner and gatherer of actionable insights. Formally trained as a clinical psychologist, Jennifer brings an extensive background in psychological theory and practice to her role as she translates business objectives into insightful learning and opportunities for her clients. Jennifer’s expertise in qualitative research spans diverse audiences (such as general pop, kids/teens, professionals, patients and low-income populations) as well as a range of research initiatives including shopper insights, concept development, positioning and deep consumer understanding. ​


Sessions from Jennifer Lynch, PhD:

Survey says! How to make reporting more experiential (Game show, anyone?)

In 2023, following extensive segmentation research, a client asked Wonderlust Collective to create a deliverable that went beyond a traditional PPT presentation. The research yielded great, nuanced insights but the [...]

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Wednesday | 9:00 am - 9:30 am | Room 3