Diane Lauridsen
Head of Consumer and Market Insights, UScellular
Diane Lauridsen is an insights professional who is passionate about leveraging consumer and market insights to build brands. With over 30 years of experience on both the client and supplier side, she brings a unique perspective to storytelling, innovation and finding ways to unearth strategies to build strong brands regardless of the business challenge. At UScellular she leads a team of insight professionals, leveraging market research and strategic insights to uncover insights and identify trends to inform business decisions and guide strategy. Diane has her M.S. in strategic brand communication and B.S. in marketing from the University of Illinois.
Sessions from Diane Lauridsen:
Exploring a way to use generative AI for insights
In a world where there is a lack of brand differentiation, creatively finding ways to be smart and quick in building a messaging strategy has grown in importance. Both academic [...]
Wednesday | 1:30 pm - 2:00 pm | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200