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David Lundahl

CEO, InsightsNow Inc.

Dave Lundahl, Ph.D. is passionate about fostering innovation to create a healthier, happier world. He founded InsightsNow with a vision to help brands achieve success by changing consumer behavior. He is recognized for his work as a consultant with expertise in product strategy and design and for earlier work in his career as a professor of food science and technology focused on food product innovation at Oregon State University. Dave currently gives back as a member of the advisory board for the Department of Food Science & Technology.


Sessions from David Lundahl:

Everyone loves chocolate! Reinventing competitive benchmarking to win the moment

Competitive benchmarking is essential to assess the strengths, weaknesses, opportunities and threats facing brands. However, classical approaches are slow to implement, costly and often provide insufficient insights to understand how [...]

Details

Wednesday | 10:30 am - 11:00 am | Room 3