Unleashing the Microsoft-Voxpopme partnership: ChatGPT integration and the future of qualitative insights

Room 1 | 3:15 pm - 3:45 pm | Wednesday, July 19, 2023

Microsoft and Voxpopme have partnered to bring together cutting-edge capabilities to transform the landscape of qualitative research and insights. Through this collaboration, we are proud to announce the integration of ChatGPT within Voxpopme’s qualitative insights platform, leveraging OpenAI and Azure-based search engine technology to index vast amounts of data — making qualitative insights better, faster and more economical.

Key highlights:

1. Partnership announcement: We will unveil the collaboration between Microsoft and Voxpopme, emphasizing our shared vision of helping brands uncover hidden customer truths and gain greater empathy.
2. Usability and popularity of AI: We will explore the reasons behind AI’s explosive growth, with ChatGPT boasting an impressive milestone of reaching 100 million active users in less than two months. Our speakers will delve into how the usability and accessibility of AI, specifically in ChatGPT’s format, have been instrumental in driving this remarkable adoption.
3. ChatGPT Integration: We will showcase how the integration of ChatGPT within Voxpopme’s platform enhances the analysis of qualitative data by utilizing the power of AI and natural language processing. This seamless integration allows users to gain deep and impactful insights effortlessly.
4. Live examples and demonstrations: The session will feature live examples of ChatGPT in action, showcasing real-time inquiries being made to analyze terabytes of qualitative data. Audiences will witness firsthand the power and potential of this integration to uncover impactful insights and actionable recommendations.

The speaking session is designed for professionals in the market research, insights and data analytics fields, as well as industry leaders, decision makers and technology enthusiasts. Attendees will gain a deeper understanding of the transformative impact of the Voxpopme-Microsoft partnership and walk away feeling educated, informed and inspired to leverage AI for qualitative research.

Key takeaways:

1. You will understand Microsoft and Voxpopme’s shared vision to help brands use AI to uncover hidden customer truths and gain greater empathy.
2. See firsthand how the integration of ChatGPT within Voxpopme’s platform allows you to gain deep and impactful insights effortlessly.
3. Watch live examples of ChatGPT in Voxpopme in action, showcasing how terabytes of qualitative data is converted into actionable recommendations.

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