Register

The meaning of meaning

Room 5 | 12:00 pm - 12:30 pm | Thursday, July 20, 2023

Polymath and acclaimed speaker David Intrator is back! Winner of Best Presentation at Quirk’s 2018 with “What Does It All Mean?,” this year he’ll explore the meaning of meaning itself, and its critical importance to market research.

Key takeaways:

  1. What do we mean when we say meaning?
  2. Why do humans search for meaning in all that they do?
  3. How can we provide meaning to stakeholders to help them grow their brands?

Best Practices Presentation by Supplier Technology


Speakers:

More sessions

See all sessions

Unleashing the Microsoft-Voxpopme partnership: ChatGPT integration and the future of qualitative insights

Microsoft and Voxpopme have partnered to bring together cutting-edge capabilities to transform the landscape of qualitative research and insights. Through this collaboration, we are proud to announce the integration of [...]

Details

Leverage Spotify’s neuroscience research to better engage with audiences

There’s something magic about sound: the wonder of hearing a favorite song for the first time, the gripping climax of a riveting podcast, the hypnotic hum of white noise. But [...]

Details

Beyond trackers: Protobrand’s breakthrough approach to brand health for Pladis

Protobrand believes in the power of winning brands. Brands that stand out by establishing a personal connection through emotional, symbolic and functional attributes. Brand trackers often fail to capture this [...]

Details