Solving real-world business problems through disciplined, strategic research

Room 4 | 3:45 pm - 4:15 pm | Thursday, July 20, 2023

Every research initiative should start with a well-defined problem or issue to be solved that goes beyond the ever too common “statement of work.” Ensuring a given project delivers a solution to the stated business problem tends to be directly correlated to the research disciplines and culture that have been established within one’s organization.

This session will leverage B2B use cases to focus on the disciplines, processes and intangibles required to define and solve common business problems. It will also cover select pitfalls encountered by many researchers along the way.

Key takeaways:

1. Developing best-in-class problem statements.
2. Defining and implementing key disciplines to drive change.
3. Establishing a business-aligned culture.