Unraveling data quality mysteries: Technology’s role in market research execution

Room 2 | 1:30 pm - 2:00 pm | Wednesday, July 19, 2023

In this engaging presentation, The Logit Group, a leading market research execution company, dives into the crucial realm of data quality. Discover how they harness innovative technologies to maintain data integrity throughout the research process. Explore the power of leveraging metadata to identify inconsistencies, employing AI sentiment analysis to uncover insights, and utilizing independent validation tools as a litmus check. Join us to explore the latest trends and gain practical insights into ensuring reliable data for informed decision-making.

Key takeaways:

1. Understand the importance of data quality: Gain a comprehensive understanding of why data quality is crucial for reliable market research insights. Learn about the potential impact of inconsistent data and how it can lead to skewed results and unreliable decision-making.
2. Explore innovative technologies for data quality assurance: Discover the latest advancements in technology that can be leveraged to ensure data quality in market research. Explore how metadata overlays, AI sentiment analysis, and independent validation tools can enhance the accuracy and reliability of research findings.
3. Gain practical insights for improving data integrity: Acquire practical strategies and techniques for improving data integrity throughout the research process. Learn how to effectively apply metadata overlays to identify inconsistencies, utilize AI sentiment analysis to uncover valuable insights and leverage independent validation tools as a means of quality assurance.

Methodologies Presentation by Supplier Technology