Propelled by insights: How Gatorade utilizes foundational research to drive brand growth
Room 1 | 3:00 pm - 3:30 pm | Thursday, July 20, 2023
Over 20 years ago, Propel was successfully launched as the first fitness water on the market. In 2023, the brand is getting renewed attention with breakthrough marketing and a full rebranding. In this session, we will explore how the insights team drove changes to the brand through a multi-year process of foundational insights and strong storytelling. We will also discuss the balance of different types of research that ultimately led to confidence across the organization to make large scale changes on a successful brand.
Key takeaways:
- How foundational insights should be the core of making decisions in both the short and long term.
- Understand the methods of bringing those insights to life to drive action.
- Discover how to scale this type of thinking successfully across an organization.
Speakers:
More sessions
It’s O-fish-ial: How Goldfish Swim School transformed its CX strategy through data-driven emotion mapping though the entire customer journey
Join Goldfish Swim School Franchising to explore how The Martec Group transformed their customer experience strategy through a combination of primary research, design thinking and KPI tracking. Martec’s patented Emotion [...]
Sponsored by
Staying one step ahead of the bad actors. Fighting survey fraud while improving data quality and security for the market research industry.
Join Forsta, Research Defender and CINT for a roundtable discussion on combating fraud and staying one step ahead of fraudsters throughout the research lifecycle. Whether it’s ghost completes, jump links, click [...]
Sponsored by
Size does NOT matter: How to deliver large-scale projects with a smaller team
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more! Element Market Research is a small team who manage [...]
Sponsored by
4662 Slater Road
Eagan, MN 55122
(651) 379-6200