Products speak louder than words

Room 3 | 12:00 pm - 12:30 pm | Wednesday, July 19, 2023

What if consumers’ soap could speak, their toothpaste talk and their wine whisper? As researchers, we’ve all wished we could truly understand consumer behavior passively – naturally and unbiased – instead of relying on human recollection. Now, with exciting new breakthroughs in technology, you can listen to what products themselves have to say about when, how frequently and how much we use them.

Key Takeaways:

1. Learning new methods to capture behavioral data passively.
2. Creating new, powerful KPIs for IHUTs.
3. Combining in-context video and sensor data to take diary studies to the next level.