Hold my latte: How Kraft Heinz went from intent to action and uncovered real consumer behavior to drive breakthrough coffee innovation

Room 4 | 10:30 am - 11:00 am | Wednesday, July 19, 2023

Join us to learn how Kraft Heinz leveraged Veylinx’s auction-based methodology to understand real purchasing behavior and potential for new iced latte innovation in Canada and the U.S. Dive in to see how this unique approach revealed consumer demand, price elasticity, branding, positioning and more!

Key takeaways:

1. Understanding real purchasing behavior: How auction-based methodology helped Kraft Heinz understand the real purchasing behavior of consumers.
2. Understanding the potential for new innovations in the U.S. and Canada.
3. Importance of trying out new market research approaches to understand the market from a different perspective.