Rainier van Rietschoten
Co-Founder, Veylinx
Rainier is co-founder of Veylinx and an expert on behavioral science, pricing and innovation testing. Starting his career at P&G he learned the ropes about corporate innovation and pricing. As founder of Veylinx he now helps leading CPG companies to optimize their innovation and pricing strategies.
Sessions from Rainier van Rietschoten:
Hold my latte: How Kraft Heinz went from intent to action and uncovered real consumer behavior to drive breakthrough coffee innovation
Join us to learn how Kraft Heinz leveraged Veylinx’s auction-based methodology to understand real purchasing behavior and potential for new iced latte innovation in Canada and the U.S. Dive in [...]
Wednesday | 10:30 am - 11:00 am | Room 4
4662 Slater Road
Eagan, MN 55122
(651) 379-6200