BREAKING NEWS…Respondents are not robots! Why humanizing market research leads to better business decisions
Room 4 | 4:45 pm - 5:15 pm | Wednesday, July 19, 2023
ChatGPT is cool and all…but respondents aren’t robots – they’re people! The most powerful thing that sets people apart from robots is our emotions, feelings, experiences and memories and if we want to better understand our audience, these are the things we should be tapping into! But right now, traditional market research is failing to capture what makes us human and, too often, uninspiring research design is leading to uninspiring data.
In this session, we will explore the power of human-centric research and demonstrate why treating respondents like people drives greater value, unlocks new insights and ultimately informs better business decisions.
Key takeaways:
- The importance of recognizing respondents as people!
- Real life examples of human-centric research methodologies in action.
- Why a more engaging and empathetic respondent experience leads to higher-quality insights and better business decisions.
Speakers:
More sessions
Understanding what customers do (and don’t) want from offer propositions
Daniel Taylor, manager of growth insights from Comcast, and Kevin Korgaonkar, senior research director from MarketCast, will discuss the importance of using the right metrics for offer proposition research in [...]
Sponsored by
We need to talk about Sydney!
We need to talk about Sydney. AI is changing the game in our industry and beyond. And it’s happening right now. Think about it. How many times have you wished for [...]
Sponsored by
Raising Generation Alpha: How Millennial parenting is impacting the next generation and how to avoid alienating Millennial moms and dads
Our latest thought leadership study comes from a year of in-depth and substantive research with Millennial and Gen Z parents and their kids in the U.S. and U.K. These parents are [...]
Sponsored by
4662 Slater Road
Eagan, MN 55122
(651) 379-6200