The power of AI in coding open-end responses
Room 2 | 9:30 am - 10:00 am | Wednesday, February 22, 2023
Are you under pressure to code market research results faster and with more accuracy, while also reducing costs? Are you concerned about leveraging AI and losing control of the results?
Ascribe’s CEO, Rick Kieser and CodingExperts’ Sandi Levitan will share AI Coder with Theme Extractor, a new breakthrough AI technology in Ascribe’s Coder verbatim management system which automatically creates a theme-based codebook and codes responses. Coders can then edit the results and leverage other features in Coder. It’s the quickest way to code a study. Come see case studies of how AI Coder can help deliver market research projects faster.
Key takeaways:
- AI technology can improve the speed of coding market research projects, while also maintaining control of the automation and results.
- AI technology can create a codebook and code responses!
- How CodingExperts can improve time to completion of their market research coding projects by leveraging AI technology.
Speakers:
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