The marketing research team as a growth engine: Insights from five Fortune 500 companies

Room 4 | 4:30 pm - 5:00 pm | Wednesday, February 22, 2023

The Marketing Research/Consumer Insights team typically has the best understanding of the people a business is seeking to acquire in order to grow. However, these teams are still not as central in driving business decisions as they could be. This session will offer a perspective on how Marketing Research/Consumer Insights teams can best position themselves to be the growth engines within their companies. It is essentially a synthesis of best practices developed from firsthand, client-side experience across five Fortune 500 companies.

Key takeaways:

1. The key Marketing Research/Consumer Insights tools most likely to yield growth-driving insights.
2. The essential skills Marketing Research/Consumer Insights teams need to develop in order to drive impact.
3. The essential talent teams need in order to have long-term, sustaining business impact within their companies.

Best Practices Consumers Presentation by End-Client