Finding the ‘so what?’ behind your research

Room 3 | 3:45 pm - 4:15 pm | Wednesday, February 22, 2023

Like many industries, banking has faced many challenges in recent years, from increasing competition to shifting customer expectations – challenges that require market research to stay ahead of. However, First National Bank of Omaha (FNBO) was not getting what it wanted from its old research processes. The work was being done, and the money was being spent, but the data needed to be made actionable or utilized to its potential. Hoping for a solution, FNBO shifted its strategy to find value in its research.

During this session, Jeff Dahms, director of CX at FNBO, and Johnny Anderson, director of customer success and implementation at Fuel Cycle, will explain how FNBO found the reason behind its research and empowered teams across FNBO with actionable insights. They’ll also dive into future goals for the organization and plans to achieve them.

Key takeaways:

1. The gaps that FNBO faced in its former market research strategy.
2. How FNBO shifted its market research strategy to fill those gaps and turn data into actionable insights across the organization.
3. FNBO’s future goals for its market research strategy and plans to achieve them.

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