Leveraging activity-based methods to discover your brand’s aha moments
Room 4 | 2:45 pm - 3:15 pm | Wednesday, February 22, 2023
In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data.
Key takeaways:
- Understanding the advantages of activity-based studies vs. bulletin boards.
- How to design activities to better understand human emotion.
- Leveraging projective techniques to engage and inspire respondents.
- Combining activity-based tools with agile approaches.
- Discovering Aha moments in your analysis.
Speakers:
More sessions
Relationships and trust for long-term engagements: A view from the client side
Long-term and profitable client engagements can be difficult goal in any economic climate, but more so in the current fiscal tightening on research spend. In this session, we will explore [...]
Sponsored by
The power of agile insights: How Sakura of America drives consumer-led innovation
Having the right insights is key to making successful decisions. In this session, you’ll learn how Sakura, an art and writing instruments company, built a data-informed culture that helped them [...]
Sponsored by
Achieving launch success: Unlocking the full potential of an innovation
The appetite (so to speak) for classic comfort foods might feel universal to many of us. But when translating a brand new offering from Europe to North America, cultural context [...]
Sponsored by
4662 Slater Road
Eagan, MN 55122
(651) 379-6200
