The power of agile insights: How Sakura of America drives consumer-led innovation
Room 3 | 11:00 am - 11:30 am | Wednesday, February 22, 2023
Having the right insights is key to making successful decisions. In this session, you’ll learn how Sakura, an art and writing instruments company, built a data-informed culture that helped them zero in on a new customer base overseas. Discover how Sakura makes major decisions with lasting impact — from understanding consumers to creating pens that power expansion into new markets.
Key takeaways:
- How Sakura pivoted its positioning to a mainstream market while staying true to its brand.
- The tools and solutions Sakura used to understand their customers and launch best-in-class products.
- Tips on how to create your own agile research program that adds value to all stages of your product’s lifecycle.
Speakers:
More sessions
Researching the other: The challenges and opportunities of cross-cultural research
The history and practice of researching non-western cultures is a complicated one. Concepts like the “discovery of America,” the “noble savage” and the “European explorer and traveler” aided in instilling [...]
Influence and own the most valuable moment in marketing: The transaction
Marketers spend trillions of dollars globally every year attempting to engage and influence their customers. But as Henry Ford said: “Nothing happens until somebody sells something.” Learn in this session how [...]
Sponsored by
Training session: Solve for the future with Lighthouse Academy
It’s no secret that technology is continuing to change everything around us at a rapid pace and market research is no exception. The more automated and sophisticated consumer insight survey [...]
Sponsored by
4662 Slater Road
Eagan, MN 55122
(651) 379-6200
