How to predict, measure and optimize the success of your brand

Room 2 | 9:30 am - 10:00 am | Thursday, February 23, 2023

Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.

This presentation will guide you through the art and science of creating such transformative brands. Further, you will learn how to measure, predict and optimize the success of such brand across personal, social and cultural attributes.

Key takeaways:

1. How to gather, combine and analyze disparate data sets and insights to deliver a personalized, human-centric brand experience.
2. How brands can make a positive impact on people, society and the economy.
3. How to shape consumers’ perceptions.

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