Content with impact: How Vox Media leverages insights technology to develop high-performing content
Room 3 | 11:45 am - 12:15 pm | Thursday, February 23, 2023
Join Edwin Wong, SVP of insights and innovation at Vox Media and SightX Co-Founder, Naira Musallam as they explore the methodologies, psychological frameworks and technologies they’ve used to create content that is impactful for both their readers and their business.
Key takeaways:
- How media companies can leverage insights throughout the content creation process to develop high-performing content.
- The research methodologies and technologies that have driven success for Vox Media.
- How to apply different psychological frameworks to research projects for deeper insights.
Speakers:
More sessions
Turning off the fire hose: The importance and art of synthesis in a data-driven organization
In too many companies, research doesn’t achieve its potential to influence change because it is delivered by the pound, in silos or doesn’t reconcile conflicting points of view from other [...]
Sponsored by
Supporting investment decisions with alternative data
Over the last decade, the use of alternative data by hedge fund managers and other investment firms has grown significantly. Alternative data is non-traditional data that is collected and used [...]
Sponsored by
Achieving launch success: Unlocking the full potential of an innovation
The appetite (so to speak) for classic comfort foods might feel universal to many of us. But when translating a brand new offering from Europe to North America, cultural context [...]
Sponsored by
4662 Slater Road
Eagan, MN 55122
(651) 379-6200
