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Game-changer or gimmick: Do celebrity partnerships really work?

Sydney Sweeney, Martha Stewart, Rihanna. Brands spend millions of marketing dollars on celebrity endorsements each year. But are those investments paying off? In this session, John Curran and Danielle Wiseman [...]

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Wednesday | 4:00 pm - 4:30 pm | Room 3

Gen Z in their quarter-life crisis era

In the summer of 2020, with most of the world in lockdown, something very important happened, but which hardly anyone noticed at the time: “Gen Z” became more Googled than [...]

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Wednesday | 12:15 pm - 12:45 pm | Room 1

Green power to the people!

Environmental issues and climate change are hot topics these days. Many of us, not just the scientists, environmental/climate activists, or some politicians, are trying to figure out what we can [...]

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Thursday | 1:45 pm - 2:15 pm | Room 5

Money talks: How the cost-of-living crisis is impacting mental health and how brands can help

We are well aware of how the cost-of-living crisis is impacting people’s ability to put food on the table and pay their rent. But these immediate and tangible impacts are [...]

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Thursday | 3:15 pm - 3:45 pm | Room 1

Navigating the impacts of the rising cost of living: The AXA Customer Lifestyle Report

With the rising cost of living, AXA UK wanted to find out what it looks and feels like to live in these changing times. In response, AXA UK has produced [...]

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Thursday | 10:00 am - 10:30 am | Room 1

What’s next in AI: 2025 trends and predictions

In the wake of the 2023 AI hype, 2024 is witnessing a surge in global AI adoption, poised to revolutionize various facets of society, with all signs pointing at even [...]

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Wednesday | 1:45 pm - 2:15 pm | Room 5