Avengers assemble: Putting the Marvel superhero strategy at the center of Mars sensory insights to drive winning innovations

In any team, fostering a culture of continuous learning is paramount to staying ahead in the field of innovation. This involves not only acquiring new knowledge but also integrating it [...]

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Wednesday | 3:15 pm - 3:45 pm | Room 2

Fueling disruptive innovation: In conversation with Pernod Ricard

The global ready to drink (RTD) alcoholic beverage market has exploded over the last few years; it’s expected to grow by 12% in volume between 2022 and 2027, achieving $40 [...]

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Wednesday | 3:15 pm - 3:45 pm | Room 4

Is it time to fire the qual team? The role of AI in qualitative moderation – a head-to-head case study

Clever Kevin is MDI’s AI-driven qualitative moderator who strives to take advantage of AI’s benefits – streamlining often cost-prohibitive and time-consuming research tasks. Clever Kevin aims to make qualitative research [...]

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Wednesday | 3:15 pm - 3:45 pm | Room 5

Transforming the impact of insight at Nestlé UK&I

Carolina Otero, head of group insight, UK&I at Nestlé, talks to Insight Management Academy CEO James Wycherley about her work to transform the impact of the insight team at Nestlé. Key [...]

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Wednesday | 10:45 am - 11:15 am | Room 2

Using AI to drive stronger product performance: Learn how top CPG brands like Coca-Cola, Carlsberg and Nestle use AI to guide, predict and improve their innovation success

The vast majority of product launches within CPG continue to fail. This is something that has been and is still tolerated by many large CPG companies, who explain away this [...]

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Wednesday | 10:45 am - 11:15 am | Room 1