Digital insight has established its place in the needs of brands’ insight teams. Automation and remote approaches are now common currency. Self-service platforms, data analytics, AI and agile research approaches [...]
Wednesday | 10:45 am - 11:15 am | Room 5
The best storytelling within insight, is measured on our ability to capture an idea and land a message that allows the audience to understand in their own minds how their [...]
Wednesday | 10:45 am - 11:15 am | Room 2
We prepared a case study based on our internal research using our global B2B panel. It mainly focused on gaining insights into how companies are planning to use their market [...]
Thursday | 1:45 pm - 2:15 pm | Room 4
Quilt.AI has developed a fine-tuned an advertising analysis machine learning system, that allows the prediction of ad performance across standardized evaluative criterion. In addition, they have layered it against a [...]
Wednesday | 3:15 pm - 3:45 pm | Room 5
Our latest thought leadership study comes from a year of in-depth and substantive research with Millennial and Gen Z parents and their kids in the U.S. and U.K. These parents are [...]
Thursday | 10:00 am - 10:30 am | Room 3
This year, 98% of businesses¹ are aiming to orient themselves to sustainability. But as the concept becomes more comprehensive and ubiquitous, its shared meaning seems to be evaporating. That makes it much harder for companies, politics, [...]
Wednesday | 1:45 pm - 2:15 pm | Room 3
Its hard to escape that the U.K. is in the midst of a cost of living crisis just after life had returned to normal post pandemic, so consumers are making [...]
Thursday | 2:30 pm - 3:00 pm | Room 5
Television series have become a dominant art form of the 21st century. But with seemingly infinite options to choose from, how can your series (and platform) stand out from the [...]
Thursday | 3:15 pm - 3:45 pm | Room 5
Brands have always looked to categorize their consumers through persona targeting, but typically only do so using quantitative and very limited qualitative data. This leads to target audiences being defined [...]
Wednesday | 1:45 pm - 2:15 pm | Room 4