Avoiding research limbo: How to keep your research from sitting on the shelf

The dollars spent on market research are valuable – we all want to do everything possible to use those dollars to effectively make decisions that drive the business forward. Join us [...]

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Thursday | 10:30 am - 11:00 am | Room 2

Establishing an international brand tracker and F1 sponsorship assessment

This presentation covers a multi-prong hands-on approach to creating an international brand tracker. The tracker measures not only brand equity metrics but also the success of major marketing investments including [...]

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Thursday | 11:15 am - 11:45 am | Room 3