Suann Griffin

Senior Director, Insights, Serta Simmons Bedding

As the insights lead at Serta Simmons Bedding, a portfolio of sleep brands that includes Serta, Beautyrest, Simmons and Tuft & Needle, Suann’s superpower is candor. She has a passion for inspiring others to push past surface observations and develop high-impact solutions that solve business problems using consumer insights, analytical reasoning and creative thinking. She hopes to add strategic foresight to her skill set in 2024, and is grateful to the University of Georgia’s Master of Marketing Research program for launching her on a 20+ year career in insights.

Sessions from Suann Griffin:

Awakening a sleepy category: Leveraging emerging signals and need states to inspire consumers to engage with a burden category

Like many durable consumer products, mattresses are seen as a high-risk and low-reward category plagued by a sea of sameness and brand confusion. Ensuring that consumer insights stayed front and [...]

Details

Thursday | 9:00 am - 9:30 am | Room 2