Determined to discover the real motivators that drive us all, Scott blends anthropology and traditional research to unearth the why behind people’s actions. He leads Connelly Partners’ strategy and research group responsible for providing the insights that inspire its holistic solutions for its clients.
Sessions from Scott Madden:
Getting to grips with human insight shifts isn’t a one-time process. If a brand/organization has prioritized a program of work with insights at its heart, it’s vital that once you [...]
Wednesday | 1:30 pm - 2:00 pm | Room 2