Patricia Masker

Consultant and Owner, VisioNova Consulting LLC

Pat is a seasoned marketing professional with more than 20 years of experience directing insights and strategy at Fortune 500 companies across a variety of industries, including CPG, technology, travel and retail. Her current clients look to her for guidance on strategy innovation and insights. She has deep expertise in how to execute and operationalize demand science within organizations, working with a variety of global CPG firms: Frito Lay, PepsiCo, Pernod-Ricard and McCain Foods.

Sessions from Patricia Masker:

Demand landscape: The power of understanding consumer demand

While it’s common to view consumers linked to product categories (e.g., purchasing sweet vs. salty snacks, or casual vs. formal clothing), a demand landscape removes assumptions about the consumption process [...]

Details

Wednesday | 12:00 pm - 12:30 pm | Room 3