Pam Forbus

Marketing Research Executive – On Career Sabbatical , Pernod Ricard

Pam Forbus is a distinguished marketing, consumer insights and data analytics executive with over 30 years of experience in the consumer packaged goods, entertainment and automotive industries. Pam most recently served as CMO of Pernod-Ricard North America, where she directed the US marketing efforts for 26 brands and was recognized by Forbes as one of the 50 most influential CMOs globally. She held several leadership positions with marketing associations, serving on the executive committee of the Marketing Science Institute and as a trustee for the Marketing Accountability Standards Board. Pam lives in Dallas with her husband, Robert.

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