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Megan VerDuft

Manager, Consumer Insights, Simply Good Foods USA, Inc.

Megan is a dedicated and data-driven consumer insights manager at the Simply Good Foods Company with a rich background spanning the professional sports, ski and CPG industries. Her journey through the sports and ski industries has given her a unique perspective on the importance of understanding the ever-evolving preferences and needs of consumers. Though her work has taken her across several industries, her true passion sits with food and beverage, with specific focuses on consumer behaviors and motivations.


Sessions from Megan VerDuft:

What does branding taste like? Simply Good Foods explored their own ‘brand taste’ to uncover the consumer psychology behind this common-yet-strange effect

Do you know what your brand tastes like? Simply Good Foods and Curion partnered to explore this question on products in the “better for you” and traditional snack categories. By [...]

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Wednesday | 4:45 pm - 5:15 pm | Room 2