Maureen Lawer

Director, Sales Operations, Waterpik

Maureen is excited to use her 25+ years of consumer research, category management and sales to help teams use the power of data to drive business. As the director of sales operations at Waterpik, she provides guidance and expertise to her internal teams as they navigate syndicated and custom research projects. Her previous experience at several Fortune 100 companies and data suppliers serves her well when seeking partners for custom research.

Sessions from Maureen Lawer:

Unveiling shopper desires: Targeting survey research based on verified shopping behaviors for more relevant, consumer-centric insights

In this insightful session, we delve into the dynamic realm of retail by exploring the intricacies of shopper preferences and aspirations. Retailers don’t always understand what their shoppers truly want [...]

Details

Thursday | 9:45 am - 10:15 am | Room 3