Lynn Leszkowicz, PhD, implements statistical techniques to answer real-world research questions. Her focus is on generating actionable insights through multivariate research including MaxDiff scaling, conjoint studies and segmentation. She has worked in the marketing research industry for more than 20 years.
Sessions from Lynn Leszkowicz, PhD:
While it’s common to view consumers linked to product categories (e.g., purchasing sweet vs. salty snacks, or casual vs. formal clothing), a demand landscape removes assumptions about the consumption process [...]
Wednesday | 12:00 pm - 12:30 pm | Room 3