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Julia Smaldone

Associate Director Cultural Insights, Crowd DNA

Julia is an associate director in our New York office. She has a vast amount of experience providing cultural insights for clients across categories and helping brands find human truths that are powerful and impactful for their business. Julia has worked with clients across industries, from fashion to sports to education. Julia has always felt passionate about understanding the cultural context to human behavior and decision making; something she has explored in her work as an historian, media and brand strategist and qualitative researcher.


Sessions from Julia Smaldone:

It’s not about the product: How embracing culture turns customers from buyers to fans

When a brand embeds itself into culture, that is when buyers become fans. But many companies are being burned by their experiences here, afraid of stumbling into a divisive conversation, [...]

Details

Thursday | 2:15 pm - 2:45 pm | Room 3