John Ferreira

Chief Insights Officer, Finch Brands

John leads the Finch Brands insights practice, with a focus on creating new strategic frameworks for clients. Recent innovations include launching Finch Brands’ unique insights community offering that was designed to address the top pain points of client-side researchers. John also oversees Finch Brands’ project-based research and shapes insights-driven brand strategy projects. Before joining Finch Brands, John spent 11 years at Campbell Soup Company spanning brand management, consumer and customer insights and new product commercialization. While there, John led brands such as Campbell’s Chunky Soup, Prego Italian Sauce, and Swanson Broth to new heights of consumer engagement and financial performance.