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Jim Brennan

CEO, ProQuo AI

Jim Brennan is the CEO of ProQuo AI, a technology startup that has set about transforming market research through the application of artificial intelligence. Jim is a leader born out of the world of Unilever brand management into the world of artificial intelligence in marketing technology. He spent nine years gaining experience of building and running global brands, including Axe/Lynx and Flora at Unilever before joining the founding team at ProQuo in 2017.


Sessions from Jim Brennan:

From passive observation to active prediction: ProQuo demonstrates how AI has transformed market research into a brand manager’s ultimate sidekick

The integration of natural language processing (NLP) and machine learning (ML) AI techniques in market research has emerged as a game-changer for brand managers seeking strategic advantages. NLP allows for [...]

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Wednesday | 2:15 pm - 2:45 pm | Room 1