Isabel Aneyba
Managing Director, COMARKA Research
Isabel Aneyba is founder and director at COMARKA, a cross-cultural research partner based in Austin, TX. She focuses on designing empathy experiences and innovative co-creation methods for better products and services. Her work has guided successful product and services launches in several categories including food and beverage, retail, health care and technology.
She has done extensive research in the U.S., Mexico and LATAM. For her work toward a more inclusive industry, Isabel Aneyba received the REEL award (Research and Equitable Leadership) in 2020 and the recognition as one of the top 50 most influential insights leaders in the U.S.
Sessions from Isabel Aneyba:
Inclusive research: Unveiling the truths of Latino consumers
Empathy is at the heart of qualitative research. Yet many factors can undermine the understanding of respondents, especially when working with participants from different cultures. Whether we are conscious of [...]
Wednesday | 4:45 pm - 5:15 pm | Room 3
4662 Slater Road
Eagan, MN 55122
(651) 379-6200