Greg Matheson

Founder and Managing Partner, Quest Mindshare

As Quest’s Managing Partner and with over 25 years in the industry, Greg co-founded Quest to deliver a viable, trustworthy data collection and insights experience for brands and businesses alike. A passionate voice behind the need for the industry’s technological evolution, Greg’s vision and relentless drive to build Quest into one of the premier providers of quantitative sampling, online research and technology is only matched by the skill, professionalism and dedication of the best team in the business.

Sessions from Greg Matheson:

Creating a better B2B survey: Business professionals speak out

Response rates for online research, particularly surveys, have declined in the past several years. This issue affects B2B surveys more than B2C, given the smaller and more specific populations that [...]

Details

Thursday | 10:30 am - 11:00 am | Room 3