Christopher Wardlaw

Establishing an International Brand Tracker, MoneyGram

Chris has been in the research industry for 20 years, providing insights and direction at brands such as Bank of America, Capital One, 7-Eleven and MoneyGram International. Being a consumer empath is at the core of all his research from needs assessment to customer experiences to brand affinity. Through exploring new methodologies and internal collaboration he is able to leverage the customer voice to uncover insights that drive companies forward. Chris earned a master of science in marketing research from the University of Texas at Arlington.